Sunday, July 31, 2016

How To Promote Your Music Career And Build Your Music Fan Base

Are you trying to find the best way to promote your music and gain a huge following of fans? This is a major concern for the majority of musicians; both for those who are just starting their music careers and for those who have been in the music business for a long time. There is no doubt that having a major following of fans for your music is crucial to big and long lasting success in the music industry.

However, the truth is that there is no all encompassing answer on the topic of how to promote your music. This is because you or the band you are playing in are likely facing many unique challenges that would need to be overcome before you could gain more fans and effectively promote your music. The good news is, whether you are just starting in the music business or are a seasoned pro, being able to get more music fans and promote your music really comes down to reaching the following three goals:

1.   You have to get more people to check out your music.

2.   You need the people who check out your music to give you some kind of support (either by buying your music, coming out to your shows, purchasing products your release, etc.)

3.   You need to turn your fans into FANATICS to where they will tell others (on their own) about how great you and your music are.

No matter what it is that you are trying to achieve in the music business, the three goals mentioned above will apply to anything you do as long as you are trying to develop a strong relationship with your fans.

These goals may all seem to be separate from one another; however, they are in fact all connected. Once you are able to achieve success with any single one of them, you will greatly improve your chances for success with any of the others. As soon as you truly ‘get’ this basic truth, you will find it much easier to be productive in your efforts.

In order to achieve great success as you promote you music to your fans, you must learn how to think in a strategic manner rather than just taking inconsistent and isolated actions (a mistake that most musicians and bands make). Instead of trying to find a general formula that you can apply to help you get more fans for your music, you need to begin thinking in the same manner as most professional musicians. While training other musicians to succeed in their music careers, I help them understand how to find creative ideas that they can apply in their own music career in order to quickly gain more music fans. Once you gain the ability to think this way in your own music career, it will become much easier for you to overcome any obstacles that stand in the way of your promotional efforts.

To illustrate what I mean and give you various steps (that you can take right now to get more music fans), here are some quick and easy things you can do to accomplish all three of the music promotion goals mentioned above.

However, before I discuss this in more detail, you will be able to get much more benefit from reading this article if you take the time (right now) to assess your current understanding of how to attract music fans. Take this free test on how to promote a music career now before you read the following sections of this article. Open a separate tab in your browser now, finish the assessment and then come back when you are done.

Now that you have measured your current music promotion abilities, I am going to show you a few ways to promote your music. While you are reading, try to think creatively and focus on the ‘style’ of thinking that makes up the foundation for these ideas rather than just the ideas themselves. This will help you to better understand what makes them effective and how you can use them in your own music career.

Promoting Your Music Objective: Get more people to hear your music


Solution #1:
Release music with other musicians on a compilation album. While releasing a compilation record with other artists, you not only release your own music, but the songs of others. This is important because once you do this you are able to promote your music to both your fans AND the fans of every other musician on the record. Remember, your main objective here is not necessarily to make a lot of money; but to utilize the album as an inexpensive tool for gaining much more exposure to new fans than what you would gain on your own. Later on, you can get maximum leverage out of this by promoting your own records, products or merchandise to your new extended network of fans. This idea of using one action to produce MANY benefits is one of the many success strategies that I train musicians to use in my Music Careers Mentoring Program.

Solution #2: Work together with other musicians locally. Instead of considering other local musicians to be your competition (for gaining more fans), work together with local musical artists of a similar genre to help you gain access to larger amount of fans who are interested in hearing and seeing you play music. One method for achieving this is to work with another band to perform at the same venue in an effort to bring together the fan base of both bands. By doing this, you will not only improve your relationship with the owner of the venue (because you are bringing in more people), but you will have the opportunity to advertise your music to the other band’s fan base (and them to yours). This idea is very fundamental, but in reality not many bands take initiative to actually go out and do it. On top of that, many bands make the mistake of sharing the venue with other bands who are not in their target market, or with bands who do not make a strong effort to attract their fans to the venue (thus taking away the mutual benefit). One example of pulling this idea off (which is fairly common in the music business) is when a band with a small following becomes and opening act for a much larger band. However, if you cannot find a highly successful band to open for you can still achieve this; you will need to simply find a band that contains musicians who have enough ambition to take ACTION and implement this strategy.

Promoting Your Music Objective: Get your fans to take the next step


Solution #1: Make sure that people have incentive to both be a fan of your music AND purchase your music. Those who have mastered the ability to successfully promote music find ways to get their fan base to buy their music as opposed to downloading it online for free. Additionally, they are able to take an average listener and turn him/her into a loyal fan. A great way to do this is to offer something special to people who actually BUY your music (that cannot be obtained by simply downloading it for free). To effectively do this, it is important that whatever you are offering cannot be easily reproduced through digital media. This could include things such as VIP passes to your concerts, merchandise or other creative and unique items. The main thing to get out this idea is that you can implement a single strategy to achieve good music promotion while also developing a stronger relationship between you and your fans.

Solution #2: Become familiar with your current fan base. It is easy to successfully promote yourself as a musician when you can put yourself out there to those who already give you their support whenever you pursue new projects in your musical career. Most musicians think that their biggest problem is a lack of music fans, when in fact, they simply do not know who their real fans are and how to get in touch with them. Instead of contacting these specific fans, a lot of musicians focus their efforts on the general public. The truth is, this approach can work; however, promoting your music in this manner will cost a great deal of money and time. To dramatically cut down on your costs with regards to money, energy and time; make your musical promotion more effective by finding an easy way to stay in touch with your fan base at all times.

Promoting Your Music Objective: Changing Casual Music Fans Into True Fanatics


Solution #1:
Create unique events around your music that encourages your fans to interact with you in ways other than just listening to your songs or coming to your shows. There exist many different ways to do this (limited only by your personal creativity); however, no matter what you do, your main goal should always be to expand upon the relationship you have with your fans in order to close the gap between you are your fans.

Solution #2:
Reward your greatest fans with unique items and attention that casual fans do not have access to. This can easily be tied together with the point made in solution #1 above or as an independent idea on its own. If you want the fans of your music to take initiative in a specific way (such as spreading your band’s reputation or music to their friends), think of things that you can offer to them that will really get them enthusiastic about what is going on beyond your music. When you do this, offer something that really helps to spread your band’s image as opposed to merely offering cash or “free t-shirts”. Go the extra mile to really offer your most loyal music fans something special.

As you have read, once you take a more detailed approach to understanding specifically what it is that you want to do when it comes to “gaining more music fans”, it’s a lot easier to understand specifically which action steps you must perform to make this happen. The majority of musicians only think about improving their music while trying to appeal to the general public, but doing this is only one aspect of musical promotion. Of course, your music is important; however there are aspects of your music career that you must work on in order to effectively get more fans for your music. As soon as you begin focusing on these aspects, you will start to gain much greater results in your music promotion efforts.

Start getting more fans of your music career by assessing your current promotional skills in this free assessment on how to promote a music career.

About The Author:


Tom Hess is a recording artist, touring musician and the guitar player for the band Rhapsody Of Fire. He trains and mentors musicians of all different experience levels on how to develop a successful career in music. Visit his musician website to get free music career building tools and read professional music business columns.

Saturday, July 30, 2016

How To Be A Professional In The Music World

We all love to listen to good music. What if we are able to create our own music and add that extra effect, zing and personal touch? Music software is your perfect friend for this. Here is an account of all you want to know about music software and downloads.

Music software - the new buzzword in the music world, which makes most of us experts in the field. Whether you are a professional, a student or simply pursuing a hobby in music, you are bound to feel enamored by the enormous potential of music software. It allows you to create your own album and songs with that extra zing and class. With music software, you can download, copy, edit, mix and match music to play it to perfection. 

This will make you so special in the eyes of your sweet heart. What else you can aspire for? Internet has come as a boon for all music lovers who want to enjoy nice music at a fraction of otherwise exorbitant costs of CDs and albums. By downloading music software, you can create your own private album. In fact a large number of websites offer free music software, which is quite handy for beginners. So the old adage that ‘there are no free lunches in the world’ does not apply - at least not to the music world. Music software allows even amateur music buffs like us to experiment and create our own music. 

You can add effects, waves, echoes and reverberations to the music. All this makes your music more peppy and adds a feeling of freshness to it. Let us begin with the minimum requirements for making a start. You need a PC with 1 GB RAM (though lower end versions such as 256 MB RAM are also fine to begin with) and 80 GB hard disk (If you have less, never mind- you can add it later on). Your processor speed should ideally be 3.8GHz or more. 

This will allow you to work seamlessly across software and give you that extra power and speed to work on your music. You also need to have an internet connection to download music software and other stuff. Broadband connectivity is great and is now affordable. With broadband, the speed of your download increases and you can ride the music mania. Music software helps you in setting up and jazzing up instrument sounds, editing and converting music from one format to other such as WAV, MP3, WMA, OGG, CDA, VQF, AAC etc. 

You can add a good sound card which will have a great effect on quality and modulation. Music software also helps you in ripping music whereby you can copy audio files from CDs to your PCs and then work on it. As you learn the basic tricks, you may go in for other software such as MIDI converter, controller and sequencer, Jukebox, MOD trackers, software synthesizers, patch editors, multi-track recording software and samplers. Computer aided composition music software also takes you to a different world altogether. 

It is an intelligent software which helps you in composing, creating arrangements giving notations and structures to your music. It also gives that extra jazz to your music and makes it more professional. Music software has made it possible for us to be on our own. No wonder you are seeing people getting more and more professional in the field and creating waves with their wonderful and aesthetic performances. 

You too can join the bandwagon. It is simple and does not cost much. Let us begin with a small exercise. Just browse the internet and download music and your favorite songs. Create an album and gift it to your dream date. Then sit back and enjoy the positive spin offs that your crooning brings! 

The author loves making music. You can now set up a home recording studio easily and use to make your own music. Digital music recording is now very simple with the use of many available software. Learn terminologies through an online music dictionary before you start.

Thursday, July 28, 2016

Perfect Way And Techniques For Learning Music Theory

As we all have a tendency or a very big space in our hearts towards music we all enjoy the good music as soon as we hear them. Music acts as the magician sometimes as it releases so much stress and pressure from our minds and as such music makes the process of learning very easy and simple for small kids and elders also but to learn music and understand the Music Worksheets and its theory is not very simple as we all think.

Free Web ContentThe music theory is the written notes of the theme composed by a musician and it consists of the dots and lines by playing them on the instrument the sound is made and it is very necessary for the artists to understand these theories and written tones to be able to play the particular sound and it also helps in the interaction of one artist with another. Here are the few great ways which will help in effective understanding of the Music Worksheets.

Understand one point at a time- the most important thing is to try and figure out one thing at one time as these worksheets contain the notes regarding at what note the instrument is to be played till what time or length the tone is to be played and at what density or loudness the theme is to be played and if the artist understands one thing at a time it would be easy to understand as the music is with so many dimensions and all these have to be understood.

Sound before theory and worksheets- another thing which is to be taken care off while teaching music is that the teaching of the sound or playing the instrument practically should be taught beforehand as compared to the written sheets and this theory is also agreed upon by all the music teachers that it is easy for a person to connect with the playing of the instrument at the first place as compared to its theoretical knowledge because it is not easy to learn written worksheets so sound will help in its learning and then the person will understand that why the theory part is also very important.

Relevance – the another thing which is very important while teaching the music to anyone is that the same theme sound should be given to the person to understand for which he has been playing on the instrument then it would be very effective and easy for person to learn music.  

Author writes for Jazz and Blues Lesson Plans, Instruments of the Orchestra and Music Worksheets.

Friday, July 22, 2016

Music... The Perfect Remedy To A Long & Tiring Day

Music is a part of our lives almost every day. Even if youdo not consider yourself to be a big music fan, you stillunconsciously listen to music everyday. One big place wherewe hear music is on the television.

 There is background and "mood" music in sitcoms and TV showsthat you watch everyday. We have all heard those catchycommercial jingles that stick with us throughout the day.These are just some examples of music.

Types of Music


There are so many types of music out there. You can buy CDs,listen to the radio and even listen to music or learn aboutmusic on TV. MTV, VH1 and various other television channelsare geared towards music. You can turn on your radio andpick up the waves of many local and some even distantstations that play different types of music. Music is reallyeverywhere and there is so much to choose from.

Some of the more common types of music are country, R&B, hiphop, rock, classical and pop or dance. Many other categorieshave came from these basic genres. There are also manydifferent categories according to decade. For example, youcan get hits of the 70s, 80s, 90s and today. These will playyou all the hits and chart toppers from that era.

Digital Music


Just like many other things in life today, music has wentdigital and there are many more opportunities now for you toenjoy it. You can download music online and store it on yourcomputer. You can also listen to music online. There aremany websites that let you listen to music and there areliterally thousands of stations so you can listen to anytype of music you like. Many of these let you customize themso you only listen to what you like and nothing that youdon't.

Another breakthrough in the digital music scene was the MP3file. MP3s are just a way to compress a music file sincemusic files are fairly large. The MP3 can be downloaded toyour computer, stored in folders and also transferred to MP3players. There are portable MP3 players that are basicallymodern day Walkmans but instead of radio, or CDsArticle Search, you havedigital files.

The amount of files you will be able to store will vary butyou can store many more than you could on a CD because theyare compressed. They are stored inside your machine indigital format so you don't have to worry about skipping orlosing your station.

Tuesday, July 19, 2016

The History Of Music: From Grunts To Guitars

Where did music begin, and where is it going? How did we get to the type of music we have today? Is radio and recorded music improving music? This piece examines the history of music, and provides predictions for the types of music to expect in the future.

Where did music begin, and where is it going? The answers are surprising. There is a modern movement leading humanity back to the music it first created tens of thousands of years ago. A conflicting movement is creating ever more complex sounds, and creating a world of smaller audiences for more musicians.

Before humanity could write, and even before they could speak, rhythm and single tones were used to communicate. The song of a bird may have inspired a prehistoric man to mimic and improve on the noise. Evidence of prehistoric music is sparse, since there was no language to describe the sound to descendants. Drumming objects and mimicking are considered to be the first "music". This continued with words being added as speech was discovered.

After the development of writing, music became more refined. Crafted instruments were added. Harmonies were created. Pipes, flutes, basic stringed instruments, and similar tools were used to create the first sounds that modern man could easily recognize as music. The oldest known song is over 4000 years old, written in cuneiform, and uses the diatonic scale. This period is referred to as "ancient" music.

Further developments created more regional sound, as different technology discoveries in different areas led to unique instruments. While "classical music" is generally assumed to be the sounds of composers like Bach or Beethoven, it actually refers to any music of this period. The music was usually religiously inspired or supported, and usually taught formally as a skill rather than developed through experimentation. As musical notation unified regionally, the composed masterworks of the area were generally performed according to the rigid written work.

Folk music continued soon after. This was generally the sound of the unlearned classes, those that could not write or read. Learned orally, this music was learned and modified time and time again to reflect the personal artistry of the performer. This type of music often portrayed the concerns of the illiterate class. It was usually not supported, but tolerated, but the government and religious leadership. The tradition of folk music still continues as a genre of music to this day throughout the world.

Classical music developed into a less rigid modern style of music, mixing with the concept of personal artistry from folk music. Performers would still use either written or learned pieces, but would add their personal touch. The music would sound different each time it was played, even when played by the same performer.

The invention of recorded music and radio began the slide backwards. Recorded music is very rigid. It never changes. Audiences began to expect live performances to be as close to the recorded music they have been listening to as possible. Sheet music allowed amatures to closely mimic the original performer. To appeal to a larger audience, music started to become less an expression of what the artist wanted to say, and more what the audience would pay to hear.

This trend continues today in the form of ever simplifying music. Music has to be quick and easy to identify. Complexity would lead to missed sales. Many modern styles forgo either the lyrics or the melody completely. Recycling previous music in the form of sampling gives an artist an instant audience, while limiting the artistry possible.

Fortunately, the Internet allows for any artists from any styles to combat the decline in music artistry. The low cost of entry makes it possible for almost anyone to gain an audience. The low cost also allows artists to perform what they wish, rather than pander to a larger audience. Hopefully, this will allow the trends in popular music to reverseFree Articles, creating ever more artistic and unique music in the future.